Saturday, 30 January 2010

Sasha Gusov as new face of Ivan The Terrible russian deluxe vodka.

Celebrity photographer Sasha Gusov playing Ivan The Terrible for new "Ivan The Terrible" vodka's cool advertisement short clip.














RUSSIAN VODKA IVAN THE TERRIBLE is a quintessentially Russian luxury vodka, crafted to a 16th century recipe in the unique Osobaya style. Unlike ordinary vodkas, it is neither a plain mixture of water and spirit, nor is it flavoured vodka. Its distinctive elegant character and exceptionally smooth finish come from delicate infusions of wild buckwheat honey and Siberian cedar nuts combined with the finest grain spirit and natural spring water. State of the art continuous distillation and multiple charcoal filtering process ensures its ultimate purity and hangover free properties. Unlike ordinary vodkas, Ivan can be enjoyed neat, like a fine cognac, at room temperature, either on its own, or accompanied by caviar in the authentic Russian style.

For better knowlege of this matter please read previous posts, visit the SITE or BUYonLINE a bottle.

\Ivan The Terrible Vodka is also known as the sponsor of Ivan The Terrible polo team\

IVAN THE TERRIBLE \Ivan IV Vasilyevich\ (Russian: About this sound Ива́н Четвёртый, Васи́льевич​ , Ivan Chetvyorty, Vasilyevich), known in English as Ivan the Terrible (Ivan Grozny Russian: About this sound Ива́н Гро́зный​ ) ( 25 August 1530, Moscow – 28 March [O.S. 18 March] 1584,[1] Moscow) was Grand Prince of Moscow from 1533. The epithet "Grozny" is associated with might, power and strictness, rather than horror or cruelty.[2][3][4] Ivan oversaw numerous changes in the transition from a medieval nation state to an empire and emerging regional power, and became the first Tsar of a new and more powerful nation.
Historic sources present disparate accounts of Ivan: he is described as intelligent and devout by some; given to rages and prone to episodic outbreaks of mental illness by others. One notable outburst resulted in the death of his groomed and chosen heir Ivan Ivanovich (although this version is supported mainly by foreign authors of that time and those Russian historians who quote them; the exact cause of his death is still disputed), and resulted in the passing of the Tsardom to the younger son: the arguably mentally retarded[5][unreliable source?] Feodor I of Russia. His long reign saw the conquest of the Khanates of Kazan, Astrakhan, and Siberia, transforming Russia into a multiethnic and multiconfessional state spanning almost 1 billion acres, growing during his term at a rate of approximately 50 square miles a day.[6]

MAX POKROVSKY is a Russian rock musician. He was numerously awarded in Russia, Romania and France.
Currently Pokrovsky, besides working with his group Nogu Svelo!, devotes his time to the solo project. He released the first solo single "Shopping" that can already be heard on various radio stations.
Recently on the one of the most popular Russian radio stations "Mayak" has taken place the presentation of Pokrovsky's new solo song "Eat my heart".
Pokrovsky's song "Remember Me, Remember You" appeared in many British internet portals, such as,, etc.
At the moment Pokrovsky is working on his new song "5 kilometers".

SASHA GUSOV is a most demanding Russian born British photographer. He shoots Hollywood stars, kings, and presidents. A portrait by Gusov is considered to be a symbol of prestige.

Sasha Gusov made photo session for Belarusian dictator at military parade

Times on Line: Locusts by Sasha Gusov

Sasha's work @ auctions & exhibitions  

Ian McKellen Galleries - photos by Sasha Gusov

The New York Times - photos by Sasha Gusov

Jan Vogler - photos by Sasha Gusov

More photos:


Sasha's personal website

Sign up for Facebook to connect with Sasha Gusov

Sunday, 15 November 2009


Vodka, like all classic spirits, has a long history, rooted in the 12th century Russia.
The word 'vodka' means "little water" in Russian. In 1474 a state monopoly for its production was intriduced by Ivan III.
A few centuries later Catherine the Great granted the right to distil spirit to the gentry, who turned vodka production into an art form.
The first luxury vodka, produced in aristocratic households, was of such a superb quality, that Catherine II did not hesitate to bestow gifts of vodka on European monarchs and intellectual luminaries. Vodka made for the masses, however, remained of dubious quality.
Therefore, in 1894 D.Mendeleev, a prominent Russian chemist, developed a perfect vodka formula, which became the benchmark in mass vodka production and ensured exceptionally high standards of the national spirit in the Soviet years. Luxury vodka also continued to be made after 1917, but its consumption was restricted to the party elite. It was not until the collapse of the Soviet Union, that the old Russian luxury vodka began to experience renaissance. A product of unrivalled heritage, quality and style, it remains the most sought-after vodka in the world.


IVAN THE TERRIBLE® vodka is inspired by Ivan IV ("the Terrible"), the most powerful of the Russian Tsars.

The word "Terrible" is an incorrect translation of his nickname "Grozny", meaning "Stern" or "Strict". Ivan, indeed, was terrible to his enemies, including aristocratic opposition and foreign invaders, most of whom he defeated successfully.

He united what was to become 21st century Russia. Ivan was highly intelligent, cultured and had an exquisite taste. He patronised the Muscovy Company, the first English plc, set up to trade with Russia in 1555, and was a big admirer of Elizabeth I.

The Tsar is also known as the world's first VODKA MAGNATE: he reinstated the monopoly for vodka production and opened the first vodka bars in the 16th century Moscow. His harsh governing methods guaranteed the high quality of the national spirit.


IVAN THE TERRIBLE® is a quintessentially Russian luxury vodka, crafted to a 16th century recipe in the unique OSOBAYA style. Unlike ordinary vodkas, it is neither plain nor flavoured. Its distinctive elegant character comes from delicate infusions of wild buckwheat honey and Siberian cedar nuts blended with the finest grain spirit and natural spring water. State of the art continuous distillation process and multiple charcoal filtering ensure Ivan's ultimate purity and exceptionally smooth finish.

Unlike other vodkas, Ivan can be enjoyed neat, just like fine cognac, at ROOM TEMPERATURE. Try sipping it on its own or accompanied by caviar in the authentic Russian style. Ivan also produces superb martinis and makes a perfect base spirit in premium cocktails.